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Baidu’s search results: paid advertising or something else?

Internet giant Baidu has been in the spotlight recently for its “pay for performance” promotions that are shown along with its online search results. Many are charging that Baidu’s promotions are in fact, advertising. However, the search engine powerhouse says otherwise. One group of medical charity organizations has gone so far as to report to the government that Baidu is even publishing illegal online advertising.

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