China and the US share common ground — when it comes to ice cream

Americans and Chinese aren’t all that different, at least when it comes to top picks in ice cream flavors. According to market research firm Mintel, the top flavor launches in the United States in 2014 were in order of prominence: Chocolate, Vanilla, Caramel, and Fudge. Meanwhile in China, it’s: Vanilla, Milk (plain frozen cream and milk), Chocolate, and Strawberry. But despite these commonalities at the top, differences in flavor preferences do emerge. Mintel found that Chinese prefer fruiter and nuttier flavors, while Americans prefer richer flavors and mixing savory and sweet.

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