Many Chinese exporters, especially smaller ones, are staying ahead of the learning curve and taking advantage of e-commerce. As they lack the budget or resources to build their own online sales channels, these companies are looking for strong e-commerce partners. And that’s where big names like Haier see money. 4,600 small exporters, with combined revenues of 150 million dollars in 2015, have already registered with Haier’s cross-border e-commerce platform.
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