China Startup: When logistics meets data

Carrying over 8,400 tons of goods daily, serving daily necessities for 430 million families, highway cargo transportation has played a crucial role in people’s daily lives in the country. But the industry that relies heavily on transporting bulky freights only has slim estimates about the risks and uncertainties while on the road: It is difficult for businesses to assess the vehicles’ real-time location, road conditions and fuel consumption. Mostly, drivers have the autonomy of planning the journey, which could sometimes lead to unwarranted safety issues.

But one man has recognized the vacuum and is trying to bridge the gap between freight owners, businesses and drivers – and he is bringing the Internet to solve the existing inefficiencies.

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