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China Startup:Oriental craftsmanship goes online

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A group of Hangzhou locals have been on a quest to disseminate the beauty of Chinese age-old artistries, including teaware, jewelries and decorative items, through a mobile application, providing a quiet retreat, albeit in the virtual space, from the hustle and bustle of the city.
 
Zhu Jianshan, CEO of Eastplus, and the co-founders of the online store appreciate a refined oriental lifestyle, and have been determined to introduce their passion for traditional trinkets to a larger population.

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