The Internet Plus strategy is reshaping China’s tourism industry, giving it more vitality and new possibilities.
With its powerful momentum, the strategy can also provides new opportunities for Japan’s tourism industry which currently lacks vigor and creativity.
“Internet Plus” was put forward by Chinese Premier Li Keqiang in March, meaning the integration of the Internet and traditional industries through online platforms and IT technology.
With the advance of the strategy, many traditional industries including tourism are finding new ways to promote their businesses using the Internet.
Ke Long, Senior Fellow of Fujitsu Research Institute said during an exclusive interview with CNC that China’s Internet Plus further improved its function of providing information and could better satisfy customers’ needs as it is closely connected with the consumer market.
He pointed out that the Internet Plus strategy could also give some inspiration to Japan.
SOUNDBITE (JAPANESE): KE LONG, Fujitsu Research Institute
“China’s Internet Plus further improved its function of providing information and could better satisfy customers’ needs as it is closely connected with the consumer market. The reform of China’s payment system which is very convenient and safe is also pretty successful. Without this, the Chinese customers couldn’t consumer at ease here. If the Japanese people let you pay in cash on everything, you’ll feel very uncomfortable. I think this is a good direction.”
When talking about why the driving force of Japan’ s Internet Plus is weaker than that of China, Zhao Weilin, senior associate of Fujitsu Research Institute said China has a large consumer market and this is the biggest advantage for China’s Internet economy.
She said that Japan’s consumer market is much smaller than that of China and that’s the main reason why it is lagging behind China.
SOUNDBITE (JAPANESE): ZHAO WEILIN, Fujitsu Research Institute
“In many cities of China, even some very small restaurants have wifi. But Japan is not like this. It is not convenient for tourists.”