China’s mobile telecom giant ZTE depends on innovation and local partnership in Colombia

ZTE, one of China’s top suppliers of telecom network solutions and equipments, has strengthened its presence in Colombia in recent years through innovation and strategic partnerships.

(Soundbite) Ivan Sierra Castro, Customer Service Dirrctor of ZTE Colombia
“ZTE is among the top five handset vendors worldwide and part of that position is due to the sales generated in Colombia through the introduction of all types of terminals at the middle and lower levels and more recently at the higher level.”

Local partnership, implementation of 4G technology, integration of local labor and especially closer service for customers with high-quality products have all contributed to ZTE’s success in the Andean country.

(Soundbite) Ivan Sierra Castro, Customer Service Dirrctor of ZTE Colombia
“The other (contributor) is the (telecom) infrastructure, definitely Chinese technology, research and development where ZTE has invested for many years in Colombia. It allows the operators to enjoy the latest technology and advances with quality, durability and problem-solving capability.”

ZTE currently has a share of 12.5 percent in the sales of mobile phones and positions itself as the leading supplier of data cards in Colombia.

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