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ChinaStartup: Making China love football

The famous American novelist Toni Morrison once said, “If there’s a book you really want to read, but it hasn’t been written yet, then you must write it.”

That quote perhaps best describes the journey of Rowan Simons and his innovative football venture in China. During his first few visits to China, Simons, a British national, identified that the football market there was relatively underdeveloped. There weren’t enough clubs or teams at grassroots levels, despite the fact that there existed a huge fan base for football in China.

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