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Chinese automaker BAIC steals the show at Mexico car exhibition

The Beijing Automotive Industry Holding Company, or BAIC in brief, outshines other exhibitors at its maiden attendance of the CarShow Mapfre 2016, which opens during the final weekend of November in Mexico City.

(Soundbite, English) Patrick Yang, General Manager of BAIC
“The Mexican market is No. 15 in the world, with 1.5 million vehicles sold a year. So, we regard Mexico as a very strategic market for us. And, we will put our base in Mexico and from here (we will) export to other countries. So here is very important for us.”

At its 3rd edition, the three-day event showcases the latest models from 20 of the world’s top automotive brands.

Though highly competitive, BAIC’s selling team is never hesitant to take the challenge.

(Soundbite, Spanish) Eduardo Saenz, Director of Picacho Group
“What I am selling is of very high quality, the best guarantee of the market and the most value for your money. The first question is there are spare parts if there is a service. Let me tell you that in all our branches, first of all we will have spare parts in Mexico and workshops operating with technicians trained by Chinese personnel. This tells you our commitment of the service.”

As its card in the sleeve, BAIC will invite visitors to experience its cars in the test drive zones and 4×4 track, which is offered at the event for the first time.

Such an experience surely competes with the virtual reality components at the show, which attract many visitors through videogames and kid’s track.

(Soundbite, Spanish) Jimena Saenz, Brand Director of BAIC
“There is other opportunity too and I do not think it is just for BAIC. If not in general, this will be how the Mexican automotive industry behaves in reaction to the opening of China. China today is already a major player in the world, not only in general economy but in automotive industry. So, I think that there is a great opportunity now to strengthen this position and enter more solidly the Latin American market.”

BAIC was founded in 1958 and now has operations in 44 countries in Southeast Asia, the Middle East, Africa and Latin America. The Chinese automaker entered Mexico’s market in October.

The company employs some 130,000 people worldwide, and generates more than 50 billion U.S. dollars in revenues each year.

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