Video live-streaming in China has grown into a multi-billion yuan industry, with a small group of big online celebrities able to make millions of yuan every year. But not everyone can share the spotlight and latecomers are struggling to attract followers. Now with the rise of mobile apps, millions more people are entering the sector. The fierce competition has led to a serious problem: erotic and unsavory web-hosts. In fear of being completely shut down due to “unhealthy” content, many live-streaming companies have said increased supervision is both necessary and welcome.
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