November 11 is known as Singles Day in China. In 2009 it became one of the most important online shopping events; to date it is one of the two most important worldwide, next to Black Friday in the United States.
In 2017, led by China’s e-commerce giant Alibaba, “Singles Day” registered $ 25.3 billion in sales, a daily record for the global retail trade. In the case of Mexico, the evolution of e-commerce has seen its own leaps but not on the same scale. E-commerce trading in Mexico reached 17.6 billion U.S. dollars in 2016, up 28.3 percent from 2015, but still in sharp contrast to what China reached in a single day.