First BRICS Media Summit Results in Closer Partnership

Under the theme “Innovation, Development, Cooperation and Trust,” the first BRICS Media Summit, proposed and hosted by the China’s official Xinhua News Agency, was concluded on December 1 in Beijing, China.

During the two-day session, in-depth exchanges were held on three topics: Media’s role in promoting a closer partnership among BRICS countries, deepening BRICS’ media exchanges and cooperation and how traditional and new media both complement and converge.

Leaders of 25 media organizations from BRICS – Brazil, Russia, India, China, and South Africa – also looked for possibilities of cooperation to counteract developed countries’ dominance in news reports, democratize the global information flow and allow more voices in press and audio-visual distribution.

The summit was conducted against the backdrop that Chinese president Xi Jinping once asked BRICS to strengthen and boost coordination within the emerging market blocks to jointly face global challenges.

“China is willing to share development opportunities with other BRICS countries and lifting our economic cooperation”, he said.

The BRICS Media Summit was first proposed by Xinhua News Agency and jointly launched with Empresa Brasil de Comunicacao S/A – EBC, International Information Agency “Rossiya Segodnya”, The Hindu Group, and Independent Media.

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