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Hat trick: Branding matters — 20150703

Sun decided he wanted to make the most out of his company, so he started to develop a classic hat brand and a fashionable one aimed at young people. Sun chose professionally trained local designers to ensure both lower labor costs while catering to local tastes.

The company has also boosted its online presence to reach more online shoppers. Boosting brand awareness is another important factor. Sun has opened a hat museum that showcases 600 hats from ancient to modern times. He also plans to produce hat-themed short films.

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