In the late 1980s, Japan Airlines (JAL) was struggling with bankruptcy. Once the world’s number one airline, JAL was ailing after privatisation in 1987. Compared to Singapore Airlines, they had been government-owned and were not able to compete with other Japanese low-cost carriers (LLCs). Enter Dr Inamori Kazuo. An ordained monk, ex-CEO of Kyocera and the 49th richest man in Japan as of 2017. He defied traditional Japanese business culture by reforming the company according to the his Amoeba Philosophy.
By 2012, JAL launched the 2nd largest IPO worldwide after Facebook, and can expect revenue boosts, as the official partners for the 2020 Tokyo Olympics.
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About the series: Five of the world’s biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better.
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