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How Haier Eclipsed An American Giant | Inside The Storm | CNA Insider

“When we told General Electric we didn’t want to work together, they were furious. They told us they were going to enter the Chinese market – and their first goal would be to eliminate us.”
Decades later, the tables have turned. China’s Haier is now the world’s top major appliance brand. And GE – once a giant in the American consumer appliance market – sold off its appliance business to the Qingdao-based company in 2017.

Today, they’re working together to innovate and incorporate the Internet of Things into their products.

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About the series:
Five of the world’s biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better.

With interviews from C-suites, executives and industry analysts, Inside The Storm provides the inside story to the high pressure decisions and risks taken in company boardrooms every day.

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