IFA kicks off with first China brand show in Berlin

The 55th IFA consumer electronics fair, Europe’s largest consumer electronics and home appliances fair, kicked off on Friday in Berlin.

China Brand Show held its first debut at the event.

“The Opening Ceremony of China Brand Show” was hosted by China Chamber of Commerce for Machinery and Electronic Products Import and Export (CCCME).

Leading Chinese home appliance brands including Haier, Hisense, TCL, Changhong, Midea, Gree, Galanz and other 16 brands showcase trends and achievements in China’s home appliance industry.

Jin Hong with Trade Development Bureau under Chinese Ministry of Commerce, said in her opening speech that the Ministry of Commerce held for the first time “China brand show” with IFA in a bid to promote Chinese home appliances and consumer electronics products.

SOUNDBITE (CHINESE): JIN HONG, Chinese Ministry of Commerce
“We want to know more about the latest trend of the industry, and we also want to further enhance the communication and cooperation between Chinese and overseas’ enterprises.”

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