iPhone 7’s tepid public reception

Apple has launched its latest smartphone, the iPhone 7, and updated the Apple Watch. The major feature of the new iPhone is its wireless earbuds, which many say signals the end of headphone jacks. Meanwhile, the Apple Watch seems to have been re-marketed towards sporty people, rather than its original intention as a device for everyone. This iPhone launch was not met with the usual customer hype, and the market reaction also remained muted. Andy Mok of Red Pagoda Resources, William Saito of Intecur and Ari Zoldan of Quantum Media Group analyze what this subdued reaction means for Apple, and whether the famously innovative company has lost its touch.

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