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“Jurassic Park” brand strategist talks to CCTV

In its first 13 days, Jurassic World has brought in more than a billion dollars, breaking box office records. But getting the film out took much longer, especially its merchandising. Spin-off products, including all those dinosaur toys, often make more money than their parent movies. CCTV reporter Grace Brown sat down with the woman who helped create the Jurassic Park brand, to find out more.

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