Swiss luxury group Richemont has announced it has invited two of its rivals,
LVMH and Kering Group, to do something none of them has ever done before. Richemont
wants the group to build an e-commerce platform to sell nothing but luxury. The high-profile move is intended to give the luxury brands control of their own internet space. In fact, more and more luxury brands are entering the Chinese e-commerce market, because of the high demand.
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