In 2002, when Chinese basketball star Yao Ming started his NBA career at Houston Rockets, passion for the game reached a fever pitch here in his home country. Two years later in January 2004, a Chinese student in Chicago created an online basketball forum HoopCHINA as a place for Chinese to go and enjoy the NBA.
In ten years’ time, Hupu.com has become the most visited sports-focused website in China, with more than 35 million active users. The company completed a new round of investment of 240 million yuan, or roughly 40 million US dollars in January 2015, and is currently planning its IPO.
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