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Online forum taps sports marketing, investment — 20151130

Hupu is looking to diversify its business by transforming into a sports company that focuses on investing and providing a platform for other entities.
 
The company has worked with sportswear maker GRN Group, and Greenwoods Investment to establish Arena Capital, a fund focusing on sports investment.  The fund has already invested more than 200 million yuan in nearly 20 projects, covering smart wear devices, sport O2Os, training and venue services.
 
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