As people born in the 1980s and 1990s are becoming parents, more and more parents are willing to use apps as a part of their children’s education. There are roughly 140 million young children in China, which puts a conservative estimate of early childhood education app market at around 100 million users. 55% of the 200 most popular educational apps in China target young children, and more and more companies are entering the market to get a piece of this massive pie.
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