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Paris bolsters 2024 Olympic bid with logo, sponsorship deals

Paris ramped up its bid for the 2024 Olympics on Tuesday, securing about 8 million euros in four sponsorship deals and presenting its Eiffel Tower-shaped logo during a ceremony at the Champs-Élysées. The French capital, which staged the Games in 1900 and 1924, is competing against Budapest, Rome and Los Angeles. The IOC will choose the host city in September 2017.

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