Premier League official on broadcasting rights in China

The Premier League announced its Economic Impact Analysis of 2013/2014 season Wednesday.

At the briefing, official from the Premier League outlined the broadcasting rights of their games in China in the next few seasons.

During the 2013/2014 season, the Premier League has broadcast to 645 million people at 175 countries and regions around the world.

The China Central Television announced this August that it got the Premier League’s broadcasting right in the 2016/2017 season. After 12 years, the Premier League’s game will go back to the China Central Television again.

While LETV, the Chinese Internet entertainment company announced this September that it got the broadcasting right in Hong Kong in the upcoming three seasons starting from 2016/2017.

It’s a sign of competition between traditional television and Internet platforms.

RICHARD SCUDAMORE, Executive Chairman of Premier League
And increasingly across the world we’ve seen more and more top internet company as we see in Hong Kong where the LETV has come in bought the Hong Kong rights from 2016-2017. Obviously, It’s an internet based company have our rights. And we’ve seen that evolution going all around the world.

Scudamore also reveals that officials and coaches of the Chinese Super League will come to the UK this week to communicate with their UK counterparts on young player training and league management.

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