Priyanka Chopra & Amitabh Bachchan Become Incredible India Brand Ambassadors

The Government has reportedly chosen Amitabh Bachchan and Priyanka Chopra as the new brand ambassadors of the Incredible India campaign. These names have come directly from Prime Minister’s Office (PMO), according to the sources. It has also been said that two separate advertisement films will be made for the promotion of Indian tourism and it will be a target-bound contract. Aamir Khan was the previous brand ambassador for Incredible India campaign. His contract terminated last year. Defending his exit as the brand ambassador of the Incredible India campaign, Department of Industrial Policy and Promotion (DIPP) Secretary Amitabh Kant on Monday said that the actor (Aamir Khan) had damaged the brand identity of the country with his remarks on intolerance.

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