Viral campaigns are nothing new in China. But a somewhat random video featuring Emperor Zhu Di of the Ming Dynasty dancing, rapping, and texting emoticons to his concubines has raised some eyebrows. The video was a bid by the Forbidden City’s Palace Museum to move into the modern age with a fresh “digitalization” strategy. But have authorities gone too far and compromised the dignity of one of China’s most precious treasures? Professor Teng Jimeng from the American Studies Center at Beijing Foreign Studies University, and David Moser, the Academic Director of CET Chinese Studies at the Beijing Capital Normal University, discuss if this shift in strategy is a good idea, or if it might backfire.
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