Liu Yuxi established Huizhuang in May 2013 with 5 million yuan, or roughly 800,000 US dollars, as the concept of O2O became a buzzword. The company has received funding from several investors.
In addition to its app and Internet portals, the company also has flagship stores on E-commerce giants JD.com and Tmall.com. With a large user base of 100,000, the site has seen orders worth over 2 billion yuan.
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