China has nearly 2 million farmers’ cooperatives that are composed of several families and operate like a small company. Because of their small sizes, many co-ops run at a distinct disadvantage in financing, raw material purchasing, marketing and technology. Wang Lei and his business partners launched the smartphone app, Nongguanjia, in mid-2015, to help co-ops solve those problems. Nongguanjia literally means “farmers’ housekeeper” in Chinese.
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