Taboo-busting gay app a business success

Ask any gay man in urban China what social media platforms he most frequently uses and there is a fair chance he will be among the 27 million users of Blued, a startup application launched by an entrepreneur with 16 years’ experience negotiating the challenges of running LGBT websites in the country.

Decorated with rainbows and paintings of hunky male bodies, Blued’s office in Beijing is filled with young men and only a few women. Almost three-quarters of the workforce are homosexual. The office’s unisex bathroom speaks for the startup’s unusual culture.

While the Blued headquarters is very LGBT-friendly and gay culture is gaining more space on the Internet in China, society outside the office and offline is generally not so open in a country where there is still a lot of discrimination against homosexuals.

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