Taiwanese couple carving a new path in early education industry

“There are so many products based on games for young kids. We wanted to make a change” said Tony Xie and Cathy Xu, co-founders of Jiliguala.

That was the inspiration that drove this Taiwanese couple to quit their jobs at Slide, a company that was owned by Google Inc., and venture into the e-learning market in China.

Jiliguala, launched in November 2014, is a free early education APP, designed for parents with kids between the ages of 0 to 6.

In just over a year, their Shanghai-based company has expanded from 4 to 17 employees, with the APP’s user base rocketing to 1.2 million and the founders raising 850,000 RMB in financing from Babytree and Zhenfund.

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