World number one tennis player Novak Djokovic on Wednesday teamed up with the United Nations Children’s Fund (UNICEF) and the World Bank to bring attention to the important issue of early childhood development.
UNICEF announced the appointment of Djokovic as a Goodwill Ambassador of the UN agency.
At a joint press briefing at UNICEF headquarters in New York, Djokovic officially began his new role as UNICEF Global Goodwill Ambassador.
He also signed a memorandum of understanding between the World Bank and the Novak Djokovic Foundation, agreeing to work together to promote early childhood development.
Djokovic thanked UNICEF for considering him for the role of Goodwill Ambassador.
SOUNDBITE: NOVAK DJOKOVIC, UNICEF Goodwill Ambassador
“I hope that I will be responsible and I will make sure to represent UNICEF with dignity as this very noble and beautiful institution deserves.”
Djokovic first teamed up with UNICEF in 2011 when he was appointed a UNICEF Serbia Ambassador.
Since then, he has been lending his support to improving the lives of children, especially those who are among the most marginalized, with a particular focus on the importance of early childhood education and development in providing children with the best start to life.