Volkswagen emission scandal – an exclusive interview with Ivy Pendleton, a PR strategist

At present, up to 11 million diesel cars sold by Volkswagen worldwide have been affected by this emission scandal, which has made the company lose billions of dollars at capital market and being investigated in several countries.

Ivy Pendleton, PR strategist from “The Communications Agency”, says the scandal is going to affect the brand for the purposes of reputation management.

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